Flowers Maida Vale Privacy Policy

Introduction

This Privacy Policy describes how Flowers Maida Vale (“we”, “us”, or “our”) collect, use, and protect your personal data when you place orders with us from Maida Vale and surrounding districts. We are committed to safeguarding your privacy and ensuring compliance with the General Data Protection Regulation (GDPR). This policy explains our data practices, your legal rights, and how to exercise them.

Scope of Policy

This Privacy Policy applies to all customers who place orders through Flowers Maida Vale, whether via our website, over the phone, or in store, specifically in Maida Vale and the neighbouring areas. By placing an order with us, you acknowledge that you have read and understood this policy.

Personal Data We Collect

Depending on how you interact with us, we may collect the following categories of personal data:

• Identity Data: Full name, delivery recipient name
• Contact Data: Billing and delivery address, telephone number
• Order Information: Items ordered, delivery instructions, order notes
• Payment Information: Payment method details and payment transaction records (note: payment card details are not stored by us and are processed securely by our payment service provider)
• Technical Data: IP address, browser type and version, time zone, location, device type, and other technical details collected when you use our website
• Correspondence Data: Any communications you have with us regarding your order or other queries

Lawful Basis for Processing Your Data

The GDPR requires us to have a lawful basis for processing your personal data. Flowers Maida Vale processes data under the following legal bases:

• Contractual Necessity: To process and deliver your order, including sending order updates, and managing payments and refunds.
• Legal Obligation: To comply with accounting, tax, and other statutory requirements.
• Legitimate Interests: For internal analysis, improvement of our products and services, fraud prevention, and customer service enhancements, provided these do not override your rights and freedoms.
• Consent: Where required, for direct marketing or optional communications, we will seek your explicit consent, which you are free to withdraw at any time.

How We Use Your Data

We use your personal data only for the purposes for which it was collected, including:

• Processing and fulfilling customer orders
• Communicating order updates and customer support responses
• Keeping necessary financial and transaction records
• Improving our website and customer service
• Complying with legal and regulatory obligations
• With your permission, informing you of Flowers Maida Vale news, offers, or services

Data Processors and Sharing Information

We may share your data with trusted third-party service providers (“processors”) who help us operate our business and fulfill your orders, such as:

• Payment service providers for secure payment processing
• Delivery partners to ensure successful delivery of orders
• IT service providers who support our website and data storage
• Accountants, auditors, or legal advisors where required by law

We require all processors to respect the security of your personal data and to process it only in accordance with our instructions and the GDPR. We do not sell your personal data to third parties, nor do we allow our service providers to use it for their own purposes.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements. Specifically:

• Order and transaction records: Retained for a minimum of six years after purchase to comply with legal obligations
• Contact and correspondence data: Retained for up to two years after your last interaction with us, unless you request erasure sooner and retention is not otherwise required
• Technical data: Retained only as long as necessary to provide and improve our website services

Once data is no longer required, it is securely deleted or anonymised.

Data Security

We have implemented appropriate technical and organisational measures designed to safeguard your personal data against unauthorised access, loss, misuse, alteration, or disclosure. Our staff are trained in data protection and our systems are monitored to ensure ongoing integrity and security.

Your Rights Under GDPR

As a customer, you have the following rights under the GDPR:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Ask us to correct any inaccurate or incomplete information.
• Right to Erasure: Request deletion of your personal data where there is no lawful reason for us to retain it.
• Right to Restrict Processing: Request that we suspend processing your personal data in certain situations.
• Right to Data Portability: Request your data in a commonly used machine-readable format for transfer to another provider.
• Right to Object: Object to processing based on our legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on your consent for processing, you may withdraw it at any time.

To exercise any of these rights, please contact us in writing with your specific request. We will respond to all requests in accordance with GDPR requirements and within one month of receiving your request.

Children’s Privacy

Flowers Maida Vale does not knowingly collect or process data from children under 16 years of age. If we learn that we have inadvertently collected such data, we will take immediate steps to delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law or our data practices. Any changes will take immediate effect upon publication. We encourage you to review this policy regularly to stay informed about how we protect your data.

Contacting Us

If you have any questions about this Privacy Policy or how Flowers Maida Vale uses your data, please contact us using the contact methods provided on our website or in store. We are committed to addressing and resolving any privacy concerns you may have.